Are all Libertarians ugly?

20120508-213900.jpg OK. I’m going full bitchy on this one.

There’s always been something that’s bothered me about the Libertarian party. As an ad man, I used to just chalk up my discomfort to the party’s amateurish marketing. Those emails, that logo and those shoes…

This vague discomfort persists whenever I look at this year’s presidential nominee, Gary Johnson, who is far and away the best candidate the party has ever fielded. I like him. I believe in him. I’m going to vote for him. But there’s something…

Then, after watching – what could surely become Saturday Night Live parody fodder – this collection of amateur videos from the national Libertarian convention, I was overcome by a crushing realization.

We Libertarians are not too sexy for our shirts.

I don’t mean that we’re bad people. Sure, our spokespeople might get arrested for trying to kiss babies. We might make Dennis Kucinich look like George Clooney. I mean, we’re so ugly that when we walk down the street people say, holy crap, does it hurt? But we’re not bad people.

But in the world of image and politics, is being good on the inside enough?

Yes, yes, I know I’m being juvenile, petty and an overall asshole for saying it. But I can’t help but wonder if there is a kernel of truth here.

We live in an image-conscious world. Does the Libertarian Party have enough pretty people to sell its ideas to the TMZ masses?

Full disclosure: the ugly truck backed over me. Twice. And being photogenic is no measure of a human being. But if we learned anything from John Kennedy, it’s that, fair or not, looks matter in politics.

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About SWIRLosopher

The SWIRLosopher is Sean Trapani, a professor emeritus of advertising who - despite a degree in philosophy - has abandoned all reason and is trying to make a living in the wine business.

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